Boosting Local Visibility: How Clare May Real Estate Grew Leads and Community Presence Online

Clare May Real Estate is a boutique real estate agency committed to providing personalised, professional property services to buyers, sellers, and landlords. Known for their strong local knowledge and client-first approach, they have built a reputation for trust and results in their community.

As the agency grew, they wanted to increase their visibility online to reach more potential clients and support expansion into new areas.

Despite having a professional website, Clare May Real Estate faced challenges with visibility in search results. Competing agencies and larger real estate brands were dominating key search terms, making it difficult for the business to attract organic traffic and generate enquiries online.

Their objective was to build stronger search authority, increase website traffic, and use digital growth as a driver for expansion into new locations.

Since the website itself was managed externally, our strategy focused on building authority through content and link building. We created new, targeted content designed to capture relevant real estate searches, while also positioning Clare May Real Estate as a trusted local expert.

To strengthen domain authority, we implemented a high-quality link building strategy, including outreach and placements on relevant, credible websites. This helped build long-term SEO equity and supported stronger rankings for competitive property-related keywords.

The strategy delivered rapid and measurable improvements in Clare May Real Estate’s digital performance:

Organic traffic climbed to 303 visits/month, up from almost no visibility in search previously.

153 organic keywords are now ranking, with many in the top 10 search positions.

Clicks increased from 452 to 1.88K in just three months, while impressions grew from 5.93K to over 40.5K.

Search visibility improvements directly supported their expansion into a second location, with further growth plans already in progress.

By building authority through content and backlinks, Clare May Real Estate has strengthened their brand presence online and established a scalable foundation for future growth.