Voice search is changing how people find information online. With tools like Siri, Alexa, and Google Assistant now part of daily habits, users are speaking their queries instead of typing…
Mobile SEO is no longer a technical add-on. Google now ranks your site based on how it performs on mobile, not desktop. Slow load times, poor navigation and clunky layouts…
Local SEO gives small businesses a competitive edge. When someone nearby searches for what you offer, your business should be the one they find. If you’re not showing up, your…
User experience or UX is now part of the SEO equation. Google measures behaviour. It looks at time on site, bounce rates, and interaction. A site that performs well for…
The SEO and Google Ads debate comes up often. One promises long-term organic visibility. The other delivers fast, paid traffic. But treating them as separate strategies limits your potential. Google…
Schema markup has been around for years, but it still does a lot of heavy lifting in search. As Google continues to prioritise context, clarity, and machine-readable data, structured data…
AI tools can write blog posts in minutes. But if your goal is to rank, build authority, and drive traffic, speed isn’t the whole story. Used properly, AI content generation…
Search engines are getting smarter. AI crawlers like ChatGPT, Gemini and Perplexity are now scanning websites in ways that go far beyond traditional bots. They extract answers, understand context and…
Topical authority SEO gives your site long-term visibility. It’s how you move from ranking for a few keywords to owning an entire category. Google is prioritising depth, structure and clarity.…
Search has changed. AI tools like ChatGPT, Perplexity and Gemini are now delivering answers directly, pulling from content they trust. Users aren’t clicking through pages of results. They’re asking questions…
