User experience or UX is now part of the SEO equation. Google measures behaviour. It looks at time on site, bounce rates, and interaction. A site that performs well for…
The SEO and Google Ads debate comes up often. One promises long-term organic visibility. The other delivers fast, paid traffic. But treating them as separate strategies limits your potential. Google…
Schema markup has been around for years, but it still does a lot of heavy lifting in search. As Google continues to prioritise context, clarity, and machine-readable data, structured data…
AI tools can write blog posts in minutes. But if your goal is to rank, build authority, and drive traffic, speed isn’t the whole story. Used properly, AI content generation…
Search engines are getting smarter. AI crawlers like ChatGPT, Gemini and Perplexity are now scanning websites in ways that go far beyond traditional bots. They extract answers, understand context and…
Topical authority SEO gives your site long-term visibility. It’s how you move from ranking for a few keywords to owning an entire category. Google is prioritising depth, structure and clarity.…
Search has changed. AI tools like ChatGPT, Perplexity and Gemini are now delivering answers directly, pulling from content they trust. Users aren’t clicking through pages of results. They’re asking questions…
Multi-Location SEO is a different game entirely. Handling one location is tough; managing multiple without structure leads to page overlap, lost visibility, and wasted effort. For franchises and chain businesses,…
If your content isn’t lining up with what people actually want when they Google something, you’re wasting time. Search intent tells you why someone’s searching, and it’s your job to…
Backlinks can make or break your SEO. The right links build authority and help you climb the rankings. The wrong ones? They quietly chip away at your visibility until your…
