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Backlink Strategies That Don’t Rely on Cold Outreach

Derek Burden 7 May 2025

Let’s be real—nobody likes spammy outreach emails (including us). In a world overflowing with “quick win” backlink schemes and inboxes packed with generic pitches, it’s easy to forget that you…

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Close-up of a black computer keyboard with a red key labeled "SEO," symbolising search engine optimisation and digital marketing strategies.

On-Page vs. Off-Page SEO: What’s the Difference and Why It Matters

Derek Burden 6 May 2025

On-page SEO is about optimising your website—content, keywords, and structure—to make it search-friendly. Off-page SEO builds authority through backlinks, social engagement, and brand mentions. Both are essential. On-page makes your…

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Illustration of an SEO strategy with a computer, analytics charts, and a magnifying glass labeled 'SEO,' symbolising how small businesses compete with big brands.

How an SEO Strategy Helps Small and Medium Businesses Compete with Big Brands

Derek Burden 14 March 2025

For small and medium businesses (SMBs), standing out in a digital world dominated by big brands can feel like an uphill battle. Larger companies have bigger budgets, widespread recognition, and…

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A futuristic graphic of 'SEO Trends 2025' in a glowing search bar, with a world map, TikTok, Amazon, analytics icons, and data charts showing SEO growth.

SEO Trends in 2025: What Businesses Need to Know

Derek Burden 14 March 2025

Keeping up with SEO means staying ahead of constant changes. Search engines are evolving, user behaviours are shifting, and strategies that worked last year might not be enough to rank…

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