Driving Growth Through marketing: How BNI Brisbane West grew with a Stronger Online Presence

BNI Brisbane West is part of the global BNI networking organisation, helping local business owners build strong referral networks and grow through trusted business connections. With a strong focus on community and collaboration, their chapters bring together professionals across industries to share opportunities and strengthen local economies.

As their membership base expanded, BNI Brisbane West wanted their digital presence to reflect the energy and growth of their network, while also attracting more visitors and prospective members online.

Although BNI Brisbane West had a strong reputation offline, their online visibility wasn’t keeping pace. Website traffic was low, and search performance limited how easily potential members could find them online.

Their goal was to grow search visibility and increase website traffic so they could showcase their value to more local business owners, generate more membership enquiries, and strengthen their presence in Brisbane’s competitive networking space.

Because BNI Brisbane West operates within a national CMS, there were limitations on how much we could change structurally on the website. To overcome this, we focused on building authority through strategic content development and SEO optimisation. We created new, targeted content around Brisbane business networking terms to ensure BNI Brisbane West became highly visible for the most relevant searches in their region.

Alongside this, we invested in high-quality link building, including press release strategies distributed through local news outlets. This combination of fresh, authoritative content and strong backlinks helped improve both search rankings and brand credibility.

The results have been impressive, with BNI Brisbane West seeing a sharp lift in visibility and website performance:

Website clicks more than doubled, increasing from 2.32K to 5.56K in just six months.

Search impressions nearly tripled, climbing from 45.8K to 130K in the same period.

Average search position improved, helping more of their pages rank higher for relevant terms.

Their online authority has grown to the point where they are now winning AI overview placements and citations in LLM-powered search results, opening up an additional source of visibility.

BNI Brisbane West’s online presence now reflects the growth and credibility of their offline network, helping attract new visitors, enquiries, and prospective members.