Powering Growth Online: How Bright Spark Group Transformed Their Digital Presence

Bright Spark Group is a dynamic business delivering high-quality electrical and energy services. Known for their professionalism and innovative approach, they support both residential and commercial clients with a wide range of solutions.

When they engaged us, Bright Spark Group had lost nearly all of their online traffic, creating an urgent need to rebuild their digital presence and drive measurable results.

Bright Spark Group came to us after experiencing a major decline in online visibility, with their existing website no longer delivering the traffic or enquiries they needed.

Their objective was twofold:

Rebuild their digital presence from the ground up to restore and grow organic performance.

Generate conversions at scale through paid campaigns with a clear return on ad spend (ROAS).

We started with a complete website rebuild, designing a high-performing platform focused on SEO, speed, and conversion. To maximise results, we developed new landing pages targeting Bright Spark Group’s key services and locations, ensuring they were optimised for both organic visibility and paid campaigns.

At the same time, we launched and managed Google Ads campaigns, continuously refining targeting, creatives, and bidding strategies to achieve the best possible return. The combination of new landing pages and strategic ad management ensured that every click had the best chance of converting.

The turnaround for Bright Spark Group has been extraordinary:

259 conversions in the past three months, a 90% increase compared to the previous period.

Google Ads campaigns achieved an extraordinary 25x ROAS, proving to be a consistent driver of qualified leads.

Clicks rose 28%, reaching 4,815, with impressions climbing to over 96,000.

Organic traffic recovered strongly, with 303 visits/month and 153 ranking keywords, many now appearing on the first page.

By combining a full website rebuild with high-performing ad campaigns, Bright Spark Group has regained — and exceeded — their digital presence, unlocking scalable growth and consistent lead generation.