THE DCB METHOD
Three stages, three commercial verbs, run as a loop. Every DCB engagement runs this same system, including yours, and including the free audit that comes before it.
The acronym is the company name. That’s not a coincidence, and it’s not decoration: it means we can’t quietly run a different process for a client who won’t check.
Run Your Free Baseline
THE LOOP
Bank feeds back into Diagnose with a quarterly re-baseline. What’s proven gets scaled. What isn’t gets cut.
DIAGNOSE → CONSTRUCT → BANK → DIAGNOSE
METHOD LOOP
D → C → B → D
Most agencies sell you a bit of everything.
THE THREE STAGES
01
Diagnose.
Before we ask for a dollar, we show you exactly where you stand: search rankings, AI visibility, competitor gaps, and what the gap is costing you.
Every engagement starts with evidence instead of a pitch. The free Baseline puts four things on the record: where you rank for the terms that bring in work, what AI search tools say about you, which competitors are ahead and why, and roughly what that’s costing you in enquiries.
02
Construct.
We build the system your numbers say you need. Your diagnosis determines the work, rather than the package we happen to sell. You watch it go up in real time.
What we build is an AI-driven lead generation system. SEO, AI visibility, paid ads, local search, web and content aren’t a menu you choose from. They’re the components the system gets built out of, in whatever mix Diagnose says your numbers need. Some clients need three of them. Nobody needs all six on day one.
03
Bank.
Leads you can count, at a cost you can see. Every month the numbers decide whether we keep working together. You can leave if the results stop justifying the work, without a contract keeping you here.
Every 30 days we sit down against the same figures: qualified enquiries, cost per lead, what moved, what didn’t, and what we’re changing because of it. Plain English. If a report needs a glossary, we’ve failed.
Every engagement runs month-to-month. If the numbers stop working for you, so does the engagement. There isn’t a contract locking you in.
CONSTRUCT
What we build is an AI-driven lead generation system. SEO, AI visibility, paid ads, local search, web and content aren’t a menu you choose from. They’re the components the system gets built out of, in whatever mix Diagnose says your numbers need. Some clients need three of them. Nobody needs all six on day one.
You watch it go up on a live dashboard from the first week: spend, work in progress, results. You can check those figures directly, without waiting for a monthly PDF or a call three weeks after the fact.
MOCK DASHBOARD WITH NO CLIENT DATA
THE SYSTEM GOES UP IN REAL TIME
SPEND / WORK / RESULTS
MONTHLY REVIEW
THE LOOP
A linear process ends. This one doesn’t, because your market doesn’t. Every quarter we re-run the Baseline from scratch using the same four checks on the same four measures, so progress gets measured against your own starting numbers rather than an industry benchmark chosen because it flatters us.
That re-baseline is also where things get cut. Anything that hasn’t earned its place in the system comes out, whether or not it’s the sort of work agencies like to keep billing for.
THE METHOD FAQ
What happens after the audit?
Nothing, unless you want it to. If you do want to go further, we scope what Diagnose found into a build and put a monthly figure next to it before you commit to anything.
How often do we review results?
Formally every 30 days, against the numbers. Quarterly, we re-run the full Baseline. In between, the dashboard is live. You don’t wait for us to tell you how it’s going.
What if it’s not working?
You’ll see it on the dashboard before we say it out loud, which is the point. Then we change what isn’t working. If it still doesn’t move, you leave. The terms run 30 days at a time, so there’s nothing to get out of.
Do I get Derek and Courtney, or an account manager?
Derek and Courtney. There’s no one else to hand you to.
THE DCB BASELINE
Where you rank, what AI tools say about you, what your competitors are winning, and what the gap is costing. No obligation, results in minutes.