LEGAL & PROFESSIONAL SERVICES
Industries / Legal & Professional ServicesDigital marketing agency for law firms.
Marketing built around what a matter is actually worth.
High lifetime value, referral-driven, and reputation on the line in every enquiry. Marketing for a firm like yours has to respect all three at once. That rules out most of what generalist agencies do by default.
No obligation. Start with the facts.
WHY YOUR SECTOR IS DIFFERENT
Three things that change the whole approach.
01
Client acquisition economics.
One client can be worth years of fees. Which means the metric that matters is the cost of acquiring a matter. The cost of a click cannot tell you that. A campaign producing four of the right enquiries beats one producing forty of the wrong ones. Most agency reporting is built the opposite way round, because volume is easier to show.
02
Referrals that convert.
You're already referral-driven, and marketing has to support that rather than replace it. A referred prospect almost always searches your firm before they call. Your site, your reviews and whether AI tools describe you accurately all shape what they find. That decides whether the referral converts or quietly evaporates. That's marketing's real job here, and nobody reports on it.
03
Reputation comes first.
Your reputation is the product. Which rules out the tactics that get results elsewhere: review incentives, aggressive claims, anything that would embarrass you in front of a peer at a Queensland Leaders lunch. We don't do them, and we'd tell you not to.
THE WORK, IN CONTEXT
Where the work usually sits.
01
SEO
the searches that indicate someone with a real matter and ready to seek advice. Someone researching a topic for free has a different intent.. Explore this service →
02
AI visibility
what ChatGPT and AI Overviews say when someone asks who the best firm in your specialty is. Currently uncontested in most legal categories. Explore this service →
03
Content
the questions a prospective client asks before they're willing to pay for an answer. Written with your expertise in it. A writer's guess cannot replace your knowledge of the subject. Explore this service →
05
Paid search
where you need enquiries in a specific practice area faster than SEO will deliver them. Explore this service →
Which of these you need comes out of the Baseline. Most firms need two or three components from the five available.
SOUND FAMILIAR?
The partner meeting is usually where this becomes a problem.
01
Enquiries that aren't matters
The form fills arrive. Almost none of them are the work you want, and nobody upstream seems to think that's their problem.
02
Outranked by a firm you'd never refer to
A practice with thinner credentials sits above you for the search that brings in your best work. Nobody's explained why.
03
A retainer you'd struggle to defend in the partners' meeting
Growth targets get set in that room. When someone asks where new matters are coming from, "the agency says it's working" isn't an answer anyone accepts twice.
04
Reporting written to be un-checkable
Impressions, sessions, positions. Nothing that connects to a matter opened, which means nothing that survives scrutiny from a room full of people trained to scrutinise.
None of this is because the firm isn't good enough. It's because nobody's made the numbers checkable.
DIAGNOSE. CONSTRUCT. BANK.
What we'd actually do.
Diagnose.
establishes where you rank for the searches that bring matters rather than curiosity, what AI tools say about your firm, which competitors are ahead and what the gap costs you in matters per year. Free, before any money changes hands.
Construct.
Builds only what that found.
Bank.
Reports it monthly in language you could take straight into a partners' meeting: qualified enquiries, cost per enquiry, what moved and what we're changing. A live dashboard keeps those numbers available between meetings. A PDF would only show a snapshot.
Month to month throughout. No twelve-month term.
YOUR QUESTIONS, ANSWERED
What firms ask us.
Yes. Where a specific claim is borderline under your regulator's rules, we won't run it, and we'll tell you why rather than asking you to sign off on our judgement.
That's usually the whole brief. Family law versus commercial versus estates are different searches, different buyers and different economics. Treating them as one campaign is the most common failure we see.
Then the highest-value work is probably making sure referrals convert. We improve what a prospect finds when they check you out before considering how to generate cold enquiries. That's a real answer and it's cheaper than what most agencies would sell you.
With your input on what's worth what. If your team tells us which enquiries turned into work, we report on that; if the data isn't there, building it is usually the first thing worth fixing.
Derek and Courtney. Both named, no account manager layer.
5–50 staff and $1M+ revenue is the range. Explore this service →
THE DCB BASELINE
See where you stand. Run your free Baseline.
Where you rank for the searches that bring matters, what AI tools say about your firm, and what your competitors are winning. No obligation, results in minutes.
Last updated: 12 October 2026