INDUSTRIES
Digital marketing for professional services and trades.
Built for your industry. Not everyone's.
We work in three sectors and turn down work outside them. That focus matters because the marketing that works for a commercial law firm and the marketing that works for a café have almost nothing in common, and an agency claiming both is learning one of them on your money.
What our sectors share is customer lifetime value: one new client pays for the whole system several times over. That's what makes the numbers work, and it's the whole basis of how we choose who to work with.
Three industry pathways. One checkable growth system.
BUILT FOR ESTABLISHED BUSINESSES
5–50 staff.
$1M+ annual revenue.
Ideally $10M+, with high customer lifetime value.
The right fit matters more than more enquiries.
CHOOSE YOUR INDUSTRY
Find the approach built for your business.
Legal & Professional Services
High lifetime value, referral-driven, reputation always on the line. Marketing that respects all three.
Find your industry →
Finance, Insurance & Property
The most numerate buyers we serve, so every claim we make arrives with a cost per lead attached.
Find your industry →
Trades & Construction
For established operations scaling crews, calendars and multi-site work. Sole operators chasing one-off jobs need a different approach and cost structure.
Find your industry →Different buying decisions. One clear standard.
Professional services: trust before the enquiry.
Clients need to understand your expertise, the people delivering it and the next step. We connect your practice priorities with useful search content and credible evidence, measuring qualified enquiries that fit your firm.
Explore legal and professional services →
Finance, insurance and property: clarity earns confidence.
Suitable prospects need clarity about your specialty, who you serve and why they should speak to you. We connect your services with relevant search demand, clear website journeys and advertising measured against lead quality.
Explore finance, insurance and property →
Trades and construction: the right job in the right area.
Grow enquiries for the services, project sizes and locations you can profitably deliver. We connect local discovery, clear service pages and advertising with your capacity, then track whether those enquiries become worthwhile work.
Explore trades and construction →
Most agencies will take anyone with a credit card.
We only work with firms we can measurably grow.
THE RIGHT FIT
The fit criteria, stated plainly.
We work with businesses at 5–50 staff and $1M+ revenue, ideally $10M+, in industries where a client is worth a lot over time. That's not a filter we apply quietly at the quoting stage. It's on this page so you can check it before you spend any time on us.
A USEFUL ANSWER, EVEN IF IT IS NO
And who we don't.
Some of this will read as blunt. It's cheaper for both of us than finding out in month three.
Sole operators and businesses under about $1M.
The system we build costs more than it would return at that size. There are people who do good work at that end of the market and we're not them.
Businesses that need leads this week.
Search-driven growth compounds; it doesn't rescue. If cash flow is the emergency, paid ads might help and a twelve-month SEO programme won't.
Businesses without the capacity to handle the growth.
Filling a pipeline you can't service is an expensive way to damage your reputation. We'd rather wait until the operations side is ready.
Low customer-lifetime-value industries.
If a client is worth a few hundred dollars once, the arithmetic doesn't work no matter how good the marketing is.
If any of that describes you, the Baseline will still tell you where you stand for free and with no follow-up unless you ask.
THE DCB BASELINE
Not sure you're the right fit? Run the free Baseline and we'll tell you.
It's the same free audit either way, and Diagnose is where we say so if we can't measurably grow you. No obligation, results in minutes.
Last updated: 12 October 2026