seo Archives - Page 2 of 3

Content Auditing Framework: Spotting Pages AI Cannot Replace

Derek Burden 7 October 2025

Content is the foundation of your digital presence, but not all pieces are equally valuable. In an age when AI tools pump out generic articles by the thousands, your competitive…

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Voice Search Is Growing: Here’s How to Prepare

Derek Burden 1 August 2025

Voice search is changing how people find information online. With tools like Siri, Alexa, and Google Assistant now part of daily habits, users are speaking their queries instead of typing…

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Why Mobile SEO Is More Important Than Ever

Derek Burden 30 July 2025

Mobile SEO is no longer a technical add-on. Google now ranks your site based on how it performs on mobile, not desktop. Slow load times, poor navigation and clunky layouts…

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Local SEO Tips for Small Businesses

Derek Burden 28 July 2025

Local SEO gives small businesses a competitive edge. When someone nearby searches for what you offer, your business should be the one they find. If you’re not showing up, your…

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How UX Impacts Your SEO Rankings

Derek Burden 25 July 2025

User experience or UX is now part of the SEO equation. Google measures behaviour. It looks at time on site, bounce rates, and interaction. A site that performs well for…

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Should You Use SEO and Google Ads Together?

Derek Burden 23 July 2025

The SEO and Google Ads debate comes up often. One promises long-term organic visibility. The other delivers fast, paid traffic. But treating them as separate strategies limits your potential. Google…

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Why Schema Markup Still Matters

Derek Burden 21 July 2025

Schema markup has been around for years, but it still does a lot of heavy lifting in search. As Google continues to prioritise context, clarity, and machine-readable data, structured data…

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Faster SEO Content with AI: Write Smarter, Not Just Quicker

Derek Burden 18 July 2025

AI tools can write blog posts in minutes. But if your goal is to rank, build authority, and drive traffic, speed isn’t the whole story. Used properly, AI content generation…

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Is Your Website Optimised for AI Crawlers

Derek Burden 16 July 2025

Search engines are getting smarter. AI crawlers like ChatGPT, Gemini and Perplexity are now scanning websites in ways that go far beyond traditional bots. They extract answers, understand context and…

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How to Build Topical Authority with SEO Content Clusters

Derek Burden 14 July 2025

Topical authority SEO gives your site long-term visibility. It’s how you move from ranking for a few keywords to owning an entire category. Google is prioritising depth, structure and clarity.…

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