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Is Your Website Optimised for AI Crawlers

Derek Burden 16 July 2025

Search engines are getting smarter. AI crawlers like ChatGPT, Gemini and Perplexity are now scanning websites in ways that go far beyond traditional bots. They extract answers, understand context and…

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How to Build Topical Authority with SEO Content Clusters

Derek Burden 14 July 2025

Topical authority SEO gives your site long-term visibility. It’s how you move from ranking for a few keywords to owning an entire category. Google is prioritising depth, structure and clarity.…

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What Is Generative Engine Optimisation (GEO)? How It’s Redefining SEO in the AI Era

Derek Burden 11 July 2025

Search has changed. AI tools like ChatGPT, Perplexity and Gemini are now delivering answers directly, pulling from content they trust. Users aren’t clicking through pages of results. They’re asking questions…

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Multi-Location SEO: Scale Without Overlap

Derek Burden 4 July 2025

Multi-Location SEO is a different game entirely. Handling one location is tough; managing multiple without structure leads to page overlap, lost visibility, and wasted effort. For franchises and chain businesses,…

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Search Intent Mapping: Key to Better Rankings and Conversions

Derek Burden 4 July 2025

If your content isn’t lining up with what people actually want when they Google something, you’re wasting time. Search intent tells you why someone’s searching, and it’s your job to…

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Toxic Backlinks: How to Spot, Disavow, and Recover Your SEO Health

Derek Burden 2 July 2025

Backlinks can make or break your SEO. The right links build authority and help you climb the rankings. The wrong ones? They quietly chip away at your visibility until your…

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How to Turn AI-Generated Content into Leads (Not Just Rankings)

Derek Burden 2 July 2025

AI tools make it easier than ever to pump out blog posts, landing pages, and FAQs. But content without strategy is just noise. If your AI-generated content ranks but doesn’t…

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Anchor Text SEO: How to Use It Without Getting Penalised

Derek Burden 27 June 2025

Anchor text might look like a small part of your SEO game, but it packs a serious punch. When used well, it helps search engines understand your site, improves user…

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Backlink Strategies That Don’t Rely on Cold Outreach

Derek Burden 7 May 2025

Let’s be real—nobody likes spammy outreach emails (including us). In a world overflowing with “quick win” backlink schemes and inboxes packed with generic pitches, it’s easy to forget that you…

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Close-up of a black computer keyboard with a red key labeled "SEO," symbolising search engine optimisation and digital marketing strategies.

On-Page vs. Off-Page SEO: What’s the Difference and Why It Matters

Derek Burden 6 May 2025

On-page SEO is about optimising your website—content, keywords, and structure—to make it search-friendly. Off-page SEO builds authority through backlinks, social engagement, and brand mentions. Both are essential. On-page makes your…

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