PAID ADS & PERFORMANCE MARKETING
Google Ads agency Brisbane: every dollar tied to a cost per lead.
Every dollar tied to a cost per lead you can see.
Paid search is the fastest way to find out whether the market wants what you're selling. It is also the fastest way to spend $40,000 finding out nothing at all. The difference is entirely in whether anyone is accountable for the number at the end.
No obligation. Start with the facts.
SOUND FAMILIAR?
If you've ever asked what a click actually cost you in real enquiries and got a shrug, keep reading.
01
Budget burned on irrelevant clicks
You're paying for searches that were never going to become work: job seekers, students, competitors checking your pricing, people in the wrong state entirely.
02
Nobody accountable for the CPA
Everyone in the reporting chain can explain the cost per acquisition. Nobody owns it. When it goes up, it's the market; when it goes down, it's the strategy.
03
A competitor's ad on your own brand name
Someone is bidding on your firm's name and appearing above you for it. You noticed before your agency mentioned it, which tells you something.
04
A report focused on impressions while enquiries go unmeasured
Impression share, click-through rate, quality score. All real metrics, none of them the one your partners will ask about in the meeting where the budget gets set.
None of this means paid ads don't work for a firm like yours. It means most ad accounts are built to be unfalsifiable. That's the part we changed.
Most ad agencies hide the workings.
We hand you the keys to the dashboard.
HOW WE RUN IT
You own the account. You see the spend. Daily.
Two structural things about how we run paid media, before any tactics.
Your accounts stay yours.
Google Ads, Meta and LinkedIn accounts are set up in your name with your billing, and we work inside them. If we part ways you keep the account, the history and the learnings. None of which are ours to take.
01
Commercial intent
02
Qualified enquiry
03
Cost you can see
01
Diagnose.
Before spending anything we establish what a lead is currently worth to you and what you can afford to pay for one. An ad account without that number is a machine for producing activity.
02
Construct.
Campaigns built around the searches that indicate someone is ready to hire, with the negative-keyword work that stops you paying for the ones that aren't. Google Search first for most professional-services firms, because intent is highest there; Meta and LinkedIn where the audience justifies the investment and gives the campaign a clear purpose.
03
Bank.
Cost per qualified lead appears on the dashboard, updated daily. We distinguish it from cost per click and from a "conversion" that only records somebody visiting the contact page. Every 30 days we review what to scale and what to cut.
Platforms we work in: Google Ads · Meta · LinkedIn.
WHAT'S INCLUDED
What paid media with DCB covers.
Paid ads is one component of a lead generation system. It works alongside the other components rather than as a standalone product. How much of your budget belongs here depends on what the Baseline finds.
01
Account build or rebuild.
in your own account, structured around commercial intent.
02
Search, Performance Max, Meta and LinkedIn.
as the numbers justify, with a stated reason for every platform we recommend and every one we don't.
03
Negative keywords and audience exclusions.
worked continuously. This is where most wasted spend actually lives.
04
Conversion tracking that measures enquiries.
rather than page views. We include call tracking where phone is the main way your clients get in touch.
05
Landing pages where the site is the bottleneck.
Sometimes the ads are fine and the page is the problem. Explore this service →
06
Cost-per-lead reporting in plain English.
monthly, against the number we agreed at Diagnose.
Month to month, and your account is yours. This removes two of the four ways ad agencies keep clients whose work they haven't earned.
CONNECTED TO THE REST OF YOUR GROWTH
Search engine optimisation → Trades & Construction → Finance, Insurance & Property → Web Design →YOUR QUESTIONS, ANSWERED
The questions worth asking any ads agency.
We'll quote after the Baseline, against a specific scope. Worth knowing generally: a percentage-of-spend model rewards an agency for spending more of your money, which is worth asking any agency about, including us.
Depends on what a client is worth to you and how competitive your terms are, which is what Diagnose establishes. Anyone quoting a starting budget before asking what a lead is worth is guessing.
Common, and usually diagnosable. In most accounts we look at, the money went to searches with no commercial intent and nobody was tracking enquiries properly, so there was no way to tell working from not working.
Paid is the fast one: days to first enquiries, weeks to a reliable cost per lead. That speed is exactly why the tracking has to be right before you turn it on.
Derek and Courtney. Not a junior optimising by checklist.
No, and usually you shouldn't. Paid tells you within a fortnight which terms convert; that's the best possible input for where SEO effort goes next. Explore this service →
THE DCB BASELINE
Before you spend another dollar on ads.
The free Baseline shows where you stand in search, what AI tools say about you, and what your competitors are winning, including what they're paying for. No obligation, results in minutes.
Last updated: 12 October 2026
Built for professional services and trades. Explore the industries we work with →