TRADES & CONSTRUCTION
Industries / Trades & ConstructionDigital marketing for trades and construction.
For established operations scaling crews, calendars and multi-site work.
Solar, HVAC, plumbing, roofing, electrical, building. If you're running 5–50 staff on $1M+ and the constraint is filling a calendar reliably rather than finding the next job, this is built for you.
If you're a sole operator or under about $1M, we're not the right agency and the system we build wouldn't pay for itself at that size. That reflects the economics of the fit. It is not a judgement about the quality of your business.
No obligation. Start with the facts.
WHY YOUR SECTOR IS DIFFERENT
The problem isn't leads. It's the shape of them.
01
Enquiries that fit your capacity.
Enquiries that fit your capacity. An established operation doesn't need more enquiries, it needs the right ones arriving at a rate the crews can absorb. Sixty enquiries in a week you can't service is worse than twenty you can. It burns your reputation and your team at the same time.
02
Different jobs, different economics.
Job value varies enormously, so cost per lead alone lies. A $900 callout and a $90,000 install shouldn't be counted as one "lead." Campaigns need to be measured by the type of work they produce, which almost nothing off-the-shelf does.
03
Local visibility first.
Local visibility does the heaviest lifting. More than in any other sector we work in, the Google Business Profile and the map pack decide who gets called. It's typically the most neglected asset in the business. Explore this service →
04
Seasonality and weather.
Seasonality and weather are real. Marketing spend that ignores your busy and quiet months is spending against the calendar rather than with it.
THE WORK, IN CONTEXT
Where the work usually sits.
01
Local SEO and Google Business Profile
first, almost always, because it's the cheapest available win. Explore this service →
02
Paid search
for filling specific gaps in the calendar, in specific service areas, at a cost per job you can see. Explore this service →
04
Website
where the site is losing enquiries that the ads and search work already paid to produce. Explore this service →
SOUND FAMILIAR?
If your marketing spend goes up and down with how busy you are, keep reading.
01
The wrong jobs
The phone rings with small callouts and quote-shoppers while the work you're actually set up for goes to someone else.
02
A profile nobody manages
Last review two years old, hours wrong, half the services missing. Meanwhile the operator above you in the map pack answers every review within a day.
03
Ad spend nobody can tie to a job
You know what you spent. Nobody can tell you which jobs came from it, so the decision to keep going is a feeling rather than a calculation.
04
A client mentions they "almost didn't find you"
Said as a compliment. It isn't one. For every person who eventually found you, several didn't bother.
None of this means digital doesn't work for a business like yours. It means most of it is set up to produce enquiries rather than the right jobs. That's the part we changed.
DIAGNOSE. CONSTRUCT. BANK.
What we'd actually do.
Diagnose.
local visibility, map-pack position, profile health, search rankings, what competitors above you are doing, and what the gap costs in jobs per month. Free.
Construct.
profile and local search first, then paid where the calendar has gaps, then the slower search work. In that order, because that's the order the returns arrive in.
Bank.
enquiries by service type and by area, cost per job won, on a dashboard, reviewed every 30 days. Month to month, no lock-in.
YOUR QUESTIONS, ANSWERED
What operators ask us.
Two reasons worth considering: choosing better work rather than taking whatever comes, and not being caught out when the busy period ends. If neither applies, don't spend the money. We'll say the same thing at Diagnose.
Those are usually a report generator and a link package. The honest test is whether anyone will show you where you currently stand before asking for money. Run our free Baseline and ask them for the same thing.
5–50 staff and around $1M+ revenue. Below that the arithmetic doesn't work and we'd be taking your money.
Usually yes, and it's a different set of searches, a different site structure and a longer sales cycle. Worth naming as the goal upfront because it changes everything downstream.
Yes, by service area, and that's often where the fastest gains are. What we won't do is build forty thin suburb pages; Google discounted that years ago.
Derek and Courtney.
THE DCB BASELINE
See where you stand. Run your free Baseline.
Last updated: 12 October 2026